Free with a Skopx account
Engagement Rate Calculator: by followers and by reach
Engagement Rate Calculator
How it works
From a post's numbers to its rate.
Type the post's numbers
Likes, comments, shares and saves, from the post's own insights. Leave out any you do not count.
Add followers or reach
Enter followers for the rate by followers, reach for the rate by reach, or both.
Read both rates
Each rate comes with the sum that gave it, so you can check it yourself.
How to read an engagement rate
Three things to know before you compare two posts.
Say which rate you mean
The rate by reach is higher than the rate by followers whenever fewer people saw the post than follow the account. Always say which one a number is.
Compare the same kind of post
Compare a post with other posts of the same kind on the same account. A video and a photo, or two channels, are not measured the same way.
Count the same actions every time
Some people leave out saves or shares. Pick the actions you count and keep to them, or two rates cannot be compared.
Questions
What is an engagement rate?
It is the share of people who reacted to a post: likes, comments, shares and saves added together, divided by followers or by reach, and written as a percent.
By followers or by reach?
By followers shows how a post did against the size of the account. By reach shows how it did among the people who saw it. The calculator gives both when you enter both.
What does Engagement Rate Calculator cost?
Engagement Rate Calculator is free with a Skopx account. You sign in before the calculator appears, and making an account costs nothing.
What happens to the numbers I type?
They stay in your browser. The calculator does the sum on your device and sends nothing you type to Skopx.
What can it not do?
It does not read your account. You type the numbers from your own insights, and it cannot say whether a rate is good for your field.
Social Autopilot does the posting
It reads your website, writes up to three posts a day in your voice and publishes them on your schedule. Cancel any post before it goes out.