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Markup Calculator: price, markup or cost from any two

Markup Calculator

How it works

Two numbers in, the third one out.

  1. Enter two numbers

    Type any two of cost, markup and selling price. Leave the one you want empty.

  2. Press Calculate

    The calculator works out the missing number in your browser.

  3. Read all five numbers

    The result lists cost, price, profit, margin and markup together, with the formula that gave the answer.

How to read a markup

Three things to know before you set a price.

  • Markup is not margin

    Markup is profit as a share of the cost. Margin is profit as a share of the price. A 50% markup is a 33.33% margin.

  • Start from the full cost

    Mark up the cost of getting the product to the customer, not only what you paid for it. Packaging, delivery and fees belong in the cost.

  • Check the price against the market

    A markup gives you a price that covers your cost. It does not tell you what customers will pay, so compare it with similar products.

Questions

What is markup?

Markup is what you add on top of the cost to get the selling price, as a percent of the cost. A product that costs $30 with a 50% markup sells for $45.

How do I turn a markup into a margin?

Margin = markup ÷ (100 + markup) × 100. A 50% markup is a 33.33% margin, because the same $15 profit is half of the cost but a third of the price.

What does Markup Calculator cost?

Markup Calculator is free with a Skopx account. You sign in before the calculator appears, and making an account costs nothing.

What happens to the numbers I type?

They stay in your browser. The calculator does the sum on your device and sends nothing you type to Skopx.

What can it not do?

It works on one product at a time. It does not know your overheads or your taxes unless you include them in the cost.

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