Free with a Skopx account
UTM Builder: add UTM tags to any link
UTM Builder
How it works
From a plain address to a tagged link.
Paste the address
Type or paste the page you want people to land on, starting with https://
Fill in the tags
Source, medium and campaign name are needed. Term and content are optional.
Copy the link
Press Copy link and use it in your ad, email or post. Your analytics tool reads the tags from it.
What a good tagged link looks like
Three habits that keep your reports easy to read.
One spelling for each name
Pick one way to write each source and keep to it. If one link says newsletter and the next says email_list, your report shows two sources.
Medium is the kind, source is the place
Use the medium for the kind of channel, such as email, social or cpc, and the source for the place itself, such as the name of a newsletter or a network.
Tag only links from outside
Use UTM tags on links that bring people to your site from somewhere else. A tagged link between two of your own pages overwrites where the visit first came from.
Questions
What are UTM tags?
UTM tags are short labels added to the end of a link, such as utm_source and utm_campaign. When someone follows the link, your analytics tool reads the labels and files the visit under them.
Which tags do I need?
Source, medium and campaign name. Term is for the keyword of a paid search ad, and content tells apart two links in the same campaign.
What does UTM Builder cost?
UTM Builder is free with a Skopx account. You sign in before the builder appears, and making an account costs nothing.
What happens to what I type?
It stays in your browser. The link is written on your device and nothing you type is sent to Skopx.
What can it not do?
It does not shorten the link and it does not check that the page exists. It only adds the tags you type to the address you give it.
Social Autopilot does the posting
It reads your website, writes up to three posts a day in your voice and publishes them on your schedule. Cancel any post before it goes out.